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Put Packaging at the Front of Your Beverage Innovation Curve.
We hear about packaging more and more every day – in the news, from brands, and from consumers. When developing a new product, brands should strive to align consumer desires with both the product and the packaging.
- How packaging can affect consumer perceptions of the product, the brand, and the retailer.
- Why packaging should be considered early in the product development or restaging process.
- How brand owners can leverage consumer opinion when considering package options.